Fair winds for Pelle P
Pelle P is extending its sponsorship with Stena Match Cup Sweden after two successful years. Last year, the family owned company increased its turnover by 40 % to 23 million SEK with a result of 1,8 million SEK. This year, Pelle P estimates an additional growth of more than 50 % and to double the result. During Stena Match Cup Sweden, Pelle P has branded one of the eight boats sailed by the world’s elite in match racing.
– We have managed to find an event where we can focus on the brand and the product design simultaneously, which is normally a challenge. Looking back, we took a big decision to become a boat sponsor, and we made the right one. This event has clearly contributed to the positive development of the company, says Cecilia Petterson, CEO and designer at Pelle P.
Pelle P has been a boat sponsor to Stena Match Cup Sweden since 2008 and is now extending the contract for three years.
– It’s fantastic to see a partner making use of their sponsorship in such a brilliant way. With a clear strategy, Pelle P has used the event as a communications platform and combined exposure, product placement and relationship building activities. An engaged sponsor like Pelle P increases the quality of the event, says Jan Torstenson, Stena Match Cup Sweden.
By dressing all functionaries at the event, Pelle P is visible in their natural environment on 200 persons during the entire week. Furthermore, the brand exposure is in focus on the Pelle P-branded boat used in the competition.
– Stena Match Cup Sweden is our biggest market activity during the year. Match racing as a sport feels very natural for us, and the event enables us to meet our target groups in our right environment during positive circumstances. A good combination of business and pleasure, Martin Olsson continues, Sales manager, Pelle P.
PPY Production AB design, manufacture and sell under the trademark Pelle P technical sailing– and casual clothes where design is combined with high quality and function. The company has its origin from the sailing legend Pelle Petterson who also has a unique skill as a successful designer and world–renowned competition yachtsman. The head office is located in Billdal outside Gothenburg with market presence in Sweden, Norway, Denmark, Finland, Spain and Germany. www.pellepetterson.com
Stena Match Cup Sweden is one of the largest public sailing events in Sweden. It is also one of ten World Championship events in the World Match Racing Tour. The event is held on Marstrand between July 5-11, 2010 and normally attracts 100 000 visitors every year. Stena Match Cup Sweden is arranged by GKSS in cooperation with Brandspot. GKSS is responsible for the sports related parts and Brandspot is responsible for the commercial rights concerning the event. www.matchcupsweden.com
For more information, please contact: Cecilia Petterson, CEO and designer Pelle P, +46-31-708 47 80, cecilia.petterson@pellepetterson.se Martin Olsson, Sales manager Pelle P, +46-31-708 47 80 martin.olsson@pellepetterson.se Jan Torstenson, CEO Brandspot, +46-706-68 55 73, jan@brandspot.com
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