New partner to Stena Match Cup Sweden Matchracing a good match for the IT-consultant Sigma
In one month it’s time for Stena Match Cup Sweden, and on this year’s event Sigma appears amongst the boat sponsors. In addition, as the official strategic it-partner Sigma has developed an on-line strategy to integrate the digital communication with the overall experience.
As a boat sponsor, Sigma will brand one of the eight boats, which are used in the World Match Racing Tour event. In addition, they have big plans on-site during the event, between the 5th-11th of July.
The event organizer is excited with the new partnership in many ways.
- It’s great to have Sigma as partner to the event and our cooperation got a flying start. Sigma has an innovative organization and great skills, which will benefit the event in many ways. Shortly, we will have the pleasure to launch a digital platform for our overall communication, which adds a new dimension to the entire event, all thanks to Sigma, says Martin Sohtell, Event manager of Stena Match Cup Sweden.
About Sigma Sigma is a leading supplier of solutions within IT, Management and Information logistics. With a Nordic customer base we deliver to an international market and focus on functional engagements. Sigma is listed on the Stockholm Stock Exchange and has about 1100 employees in nine countries. www.sigma.se
About Stena Match Cup Sweden Stena Match Cup Sweden is one of the largest public sailing events in Sweden. It is also one of ten World Championship events in the World Match Racing Tour. The event is held on Marstrand between the 5th and the 11th of July, 2010 and normally attracts 100 000 visitors every year. Stena Match Cup Sweden is arranged by GKSS in cooperation with Brandspot. GKSS is responsible for the sports related parts and Brandspot is responsible for the commercial rights concerning the event.
For further information, please contact: Magnus Edvardsson, Business Area manager, Sigma, +46-703-79 15 09 Martin Sohtell, Event manager Brandspot, Stena Match Cup Sweden, +46-708-80 58 84 Alexandra Jerselius, PR and Communication, Stena Match Cup Sweden, +46-704-10 21 04 Erik Centerwall, Sports manager GKSS, Stena Match Cup Sweden, +46-708-16 21 70
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