TOURN establishing a joint venture together with Atlantic Swiss

2022-08-18 - Stockholm

TOURN has entered into a partner agreement and started a joint venture together with the British company Atlantic Swiss. The company will be called TOURN ASA and will be operated from London England.

Atlantic Swiss is one of the world's largest wealth management companies, family office and tour management for celebrities in music, film, TV and sport. Atlantic Swiss are known for working with major actors in Star Wars, Harry Potter, James Bond, Game of Thrones, Tolkien, Downtown Abbey, The Crown and more. Atlantic Swiss also represents several of the world's biggest music artists. Atlantic Swiss works today with around 600 celebrities and was founded 25 years ago by James Gallimore and has offices in London and Los Angeles.

“Creating a joint venture together with a player like Atlantic Swiss is an incredible opportunity and is exactly what the Tourn has been looking for, for a long time. James Gallimore has built an extremely professional business, Atlantic Swiss, I look forward to what we will create together through this.” says Robin Stenman, CEO TOURN. The aim is to tailor joint projects for different celebrities by using TOURN's different services.

TOURNs has seen increased demand for its products outside of Sweden and has had good growth internationally over the past year. It will be an important step in Tourn's international expansion to be able to offer internationally well-known celebrities TOURN's services and to be able to grow Tourn's network with a new niche of influencers.

For the joint venture TOURN will hold 51% of the shares. Expected start of operations is instant.

Robin Stenman
CEO, TOURN International AB(publ
 ir(at) tourn.com

TOURN, traded under “TOURN” on NASDAQ Stockholm First North.

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