tretton37 becomes 13|37 - 13|37 completes redesign to become more inclusive

tretton37, one of Sweden and Slovenia's top technical, strategic consultancy firms, announced a complete rebranding of the company name, identity, and colours.

13|37, a strategic technology partner to many international and Swedish top companies, rebrands to make their name more inclusive to a global audience and clarify and empower their offering and message. 

The rebranding is not only cosmetical and to make the name more inclusive, it is also to show that 13|37 is a more mature company that is a strategic partner with excellent consultants in software, UX, Business management and project management. 

“We’ve rebranded before, and now is the perfect time to do it again. We’re growing up, we’re turning more international, and we have to keep fresh, and we have to be more visible in a world that is already filled with noise. We want to make it more relevant to the audience we have today” - Victoria Holmqvist, Head of Marketing 13|37

To 13|37’s current clients, the rebranding and identity will be a refresh of the service they already are receiving. The new identity will clarify what type of services new and potential clients can choose 13|37 to help them with. 

The newly designed logo is made to be more inclusive towards a broader audience outside the borders of Sweden. By switching entirely to symbols and using colours that are easy to see for people with colour blindness, 13|37 want to make their brand open and inviting/inclusive to everyone.

13|37 was founded in 2010 and have since been a strategic partner to organisations and companies in their digital journey. By creating the future digital organisations, 13|37 gives their clients the possibility to digitalise through the entire organisation. With clients like Paradox Interactive, Elkjöp, Oleter and Tibber, among others, 13|37 have vast experience of working with organisations in different industries and stages of digital transformation with the goal of becoming leading in their field.

Marknadschef tretton37: Victoria Holmqvist

E-post: Victoria.Holmqvist@tretton37.com

Telefon: 0705-13 37 60