New WeSC Concept Store

On the 25th of February, WeSC are proud to present the new WeSC Concept Store on Jakobsbergsgatan 6 in Stockholm, Sweden. The concept for the new store has been developed together with world renowned architects TEA. The concept has been designed to expand the WeSC lifestyle and attitude into something physical beyond the products - it's now been translated into an experience! The design matches the attitude and ideas of the Superlative Conspiracy that WeSC want people to take part in. It's life after skate, punk mentality, clean and grown up in one - with walls graced with the WeActivists, exciting new interior features, new ways of displaying the products and much more - it's the perfect marriage between street and luxury. Says Greger Hagelin of the new concept: "This new store is something we're extremely proud of - it sees a new way of experiencing the brand live, where the customers enter the WeSC world, with all that it entails, simply by entering the shop! This is something that we are planning to implement in all our stores worldwide and will lead the way in our ambition to make WeSC the worlds best streetfashion brand." Come by the store and see for yourself! WeSC Concept Store Jakobsbergsgatan 6, Stockholm About WeSC: The name WeAretheSuperlativeConspiracy symbolizes what WeSC as a brand and company represents: a group and family of good, competent people working toward the same ideal. Offering men’s, women’s and kids, including a full range of collection pieces, accessories, premium denim and headphones, WeSC is a recognized leader in street-fashion. WeSC was founded in 1999 and is today available in more than 20 countries. www.wesc.com For more information, please contact Greger Hagelin – greger.hagelin@wesc.com / 0707130331 or go to www.wesc.com/press