Zwipe and areeba to pilot next-generation Biometric Payment Cards in Lebanon and Iraq
OSLO, NORWAY and BEIRUT, LEBANON – 17 November 2021 – Zwipe is partnering with areeba to pilot Biometric payment cards based on Zwipe Pay ONE in Lebanon and Iraq. These pilots reflect a strong and growing demand from issuers and processors across the region for next-generation contactless payment cards.
areeba is a leading financial technology company in the MENA region and is licensed as both issuer and acquirer by the international card schemes. It is one of the main issuing & acquiring processors in the region and leads in the Lebanese market with more than 50% market share. areeba was chosen as one of the top leading payments innovators in 2021 by Global Business Leaders.
areeba and Zwipe have a long-standing collaboration, launching the first biometric payment card pilots in the Middle East in 2018 and winning the 2019 Seamless Award for Best Technological Innovation in Payments.
Speaking on this development, Maher Mikati, Chief Executive Officer at areeba said, “We have always been pioneers in embracing new technologies that enhance user experience and security for end consumers, uplifting loyalty and business cases of payment portfolio. We are proud to partner with Zwipe, a highly respected innovator with whom we have had the pleasure to collaborate since 2018, witnessing the evolution of biometric payment cards. We are looking forward to delivering the pilots in H1 2022 followed by commercial launches.”
In these pilots, the biometric payment cards will be built on the Zwipe Pay ONE platform and delivered by Inkript, one of the leading EMV Card Manufacturers in the Middle East, which already provides cards to areeba and many issuers in the region.
Ramzi Saboury, General Manager of Zwipe in the MENA Region said: “We are proud of our partnership with areeba, a leading innovator in the region, and look forward to supporting them and Inkript in bringing biometric payment cards to two markets, Lebanon and Iraq. Zwipe will also support areeba through all stages of pilots, ensuring that end users’ experiences and feedback are systematically captured and assessed. This is going to be an exciting journey together.”
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About areeba
areeba is an electronic payment technology company licensed by Visa and MasterCard and has an agreement with American Express & Discover. Established in 2017, areeba adopts the latest technologies and provides solutions and payment services to banks, governments and merchants to suit their aspirations and needs.
areeba offers services tailored to global requirements, from card issuance and management, non-contact payment solutions, contactless and mobile payment. It also provides merchants and governments with the latest e-commerce platform and point-of-sale machines that adopt the highest standards and safety systems. areeba operates a wide range of loyalty programs, including collecting points and miles, cashback programs, and providing consultancy services for the planning, design and development of electronic products and payment solutions.
For more information, visit www.areeba.com, or @areebalebanon on LinkedIn, Facebook or Instagram. areeba media contact: Nouchka El Hage, +961-1-954325 - NHage@areeba.com
About Zwipe
Zwipe is pioneering the next generation contactless payments experience, providing biometric payment cards components and wearables technology that enable consumers to authorize transactions with their fingerprints without compromising their privacy. Together with an ecosystem of partners including global brands within digital security and financial services, Zwipe is "Making Convenience Safe & Secure" for banks, merchants and consumers. Zwipe's solutions address the hygiene and data theft pitfalls inherent in traditional authentication methods. Headquartered in Oslo, Norway, with a global presence, Zwipe is leading the next great shift in payments from contactless to contact free.
To learn more, visit zwipe.com
For further information please contact: André Løvestam, CEO, +47 991 66 135 info@zwipe.com
