Fall Back or Spring Forward, Americans Still Need More Sleep

Serta® Mattress Looks at How National Time Changes May Impact Sleep and Schedules

Millions of Americans will set their clocks back and gain one hour of sleep during the “Fall Back” time change on Nov. 4, 2012. Serta, the #1 mattress manufacturer in the United States, surveyed over 1,000 Americans to gauge how national time changes impact their sleep. While the results showed that neither the “Spring Forward” nor “Fall Back” time changes have a significant impact on sleep quality, around 1 in 5 respondents reported not sleeping well the night before both time changes, or waking up not feeling well-rested*.

“We thought more Americans would report that gaining an hour had a positive impact on their sleep,” says Andrew Gross, senior vice president of marketing for Serta. “Instead, we discovered that nearly 20 percent of the population isn’t getting the quality of sleep they need each night, regardless of losing or gaining an hour. This isn’t a new issue for Americans, and there are things people can do right now to help improve their sleep, including shopping for a new mattress.”

Sleep-deprived Americans can help improve their quality of sleep by selecting from a wide variety of Serta mattresses, including its flagship Perfect Sleeper® collection of innerspring mattresses and the popular iComfort® gel memory foam mattresses, both named Consumers Digest® Best Buys. For those interested in the benefits of gel memory foam but prefer the support of an innerspring, Serta offers the iSeries™ collection which combines the same Cool Action™ gel memory foam from the iComfort line with an advanced innerspring.

Since choosing the right mattress is just one step towards improving sleep quality, Serta officials also recommend watching their new Sleep Tips video. This shows how choosing calming colors, powering down electronics, choosing the right mattress and selecting quality linens can come together to help you improve your sleep on a nightly basis.

Taking Advantage of the Extra Hour

Serta did find some positive news around the Fall Back time change, thanks to a deep dive into Twitter following both the Spring Forward and Fall Back time changes last year. Trends on Twitter showed that while many individuals overslept and ended up running late the day after the Spring Forward time change, many found themselves running early with an extra hour to spare the day after the Fall Back time change.  As a result, Serta will be encouraging Facebook followers in the days leading up to the time change to make plans to get the most from their extra hour on Nov. 4.

*Survey results are from telephone omnibus surveys of nationally representative Americans conducted by Braun Research the days following the two time changes around Daylight Savings Time in 2011. The margin of error is +/- 3.1%.

Media Contact: Kelly Ellis for Serta at kellis@serta.com

About Serta Mattress Company

Serta is the #1 Mattress Manufacturer in the United States.  The company’s product portfolio includes the only official mattress of the National Sleep Foundation, The Serta Perfect Sleeper® and the revolutionary iComfort® gel memory foam sleep system, both named Consumers Digest Best Buys. Serta also manufactures the upscale Trump Home™ and Perfect Day® iSeries™ collections, featuring a combination of Serta’s exclusive gel memory foam and an advanced innerspring system.    

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.
 
Serta has 23 U.S. and 4 Canadian manufacturing plants.  In addition, Serta is distributed internationally in more than 100 other countries.  With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality.

For more information, visit www.serta.com.

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About Us

In 1931, an assembly of independent mattress manufacturers joined forces. They realized that their future rested on the ability to compete with name recognition and advertising dollars of emerging national companies. In 1933, the manufacturers organized their companies under one name – Serta – and set national guidelines for the products they would make and market under that brand name. In creating its flagship mattress, the Perfect Sleeper, these entrepreneurs struck a powerful balance. They developed a nationally recognized brand as well as a network of local companies dedicated to growing their retail partners’ businesses. For 80 years, Serta has been making consistent investments into the highest quality and most innovative features to ensure that every mattress set we manufacture delivers superior comfort and support. Throughout its history, Serta has been an industry leader, offering many product “firsts” – including the world’s first-ever “tuftless” mattress. Serta is an industry leader and the #1 hotel mattress supplier in the United States and the exclusive supplier to Hilton® Hotels. Serta’s other fine hotel partners include Accor, AmericInn, Best Western International, Choice Hotels, Country Inns & Suites, Crowne Plaza Hotels, Doubletree Hotels, Embassy Suites Hotels, Hampton Hotels, Homewood Suites, InterContinental Hotels & Resorts, Kor Hotels, Marriott Hotels, Onmi Hotels and Waldor Hotels. Serta is proud to offer consumers the opportunity to purchase hotel-exclusive mattresses through its Guest Purchase program. For more information, visit http://www.serta.com/#/hotel-bed-mattress-guest-purchase-program-to-buy-Serta-mattresses/buy-a-serta-hotel-mattress. Serta is proud to offer a pipeline of innovative products with today’s most advanced comfort and support features. The Serta product portfolio includes the new Perfect Sleeper, the Official Mattress of the National Sleep Foundation and the revolutionary new iComfort Sleep System featuring the world's first memory foam infused with Serta's MicroSupport Gel as well as our exclusive signature collections, Vera Wang by Serta and Trump Home Mattresses by Serta. The successful Counting Sheep advertising campaign launched in 2000. Since then, the reluctant brand icons have become famous, earning Serta a Gold Effie and recently being inducted into the Advertising Hall of Fame. Serta is a privately held company, represented by 23 manufacturing facilities in the U.S. four in Canada and locations in 23 countries abroad. Headquartered in Hoffman Estates, IL the new, state-of-the-art headquarters provides critical services to the field including product development, national brand building and marketing programs, national account management and finance/accounting functions.

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Serta, the #1 mattress manufacturer in the United States, surveyed over 1,000 Americans to gauge how national time changes impact their sleep. While the results showed that neither the “Spring Forward” nor “Fall Back” time changes have a significant impact on sleep quality, around 1 in 5 respondents reported not sleeping well the night before both time changes, or waking up not feeling well-rested.
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