In 1931, an assembly of independent mattress manufacturers joined forces. They realized that their future rested on the ability to compete with name recognition and advertising dollars of emerging national companies. In 1933, the manufacturers organized their companies under one name – Serta – and set national guidelines for the products they would make and market under that brand name. In creating its flagship mattress, the Perfect Sleeper, these entrepreneurs struck a powerful balance. They developed a nationally recognized brand as well as a network of local companies dedicated to growing their retail partners’ businesses. For 80 years, Serta has been making consistent investments into the highest quality and most innovative features to ensure that every mattress set we manufacture delivers superior comfort and support. Throughout its history, Serta has been an industry leader, offering many product “firsts” – including the world’s first-ever “tuftless” mattress. Serta is an industry leader and the #1 hotel mattress supplier in the United States and the exclusive supplier to Hilton® Hotels. Serta’s other fine hotel partners include Accor, AmericInn, Best Western International, Choice Hotels, Country Inns & Suites, Crowne Plaza Hotels, Doubletree Hotels, Embassy Suites Hotels, Hampton Hotels, Homewood Suites, InterContinental Hotels & Resorts, Kor Hotels, Marriott Hotels, Onmi Hotels and Waldor Hotels. Serta is proud to offer consumers the opportunity to purchase hotel-exclusive mattresses through its Guest Purchase program. For more information, visit http://www.serta.com/#/hotel-bed-mattress-guest-purchase-program-to-buy-Serta-mattresses/buy-a-serta-hotel-mattress. Serta is proud to offer a pipeline of innovative products with today’s most advanced comfort and support features. The Serta product portfolio includes the new Perfect Sleeper, the Official Mattress of the National Sleep Foundation and the revolutionary new iComfort Sleep System featuring the world's first memory foam infused with Serta's MicroSupport Gel as well as our exclusive signature collections, Vera Wang by Serta and Trump Home Mattresses by Serta. The successful Counting Sheep advertising campaign launched in 2000. Since then, the reluctant brand icons have become famous, earning Serta a Gold Effie and recently being inducted into the Advertising Hall of Fame. Serta is a privately held company, represented by 23 manufacturing facilities in the U.S. four in Canada and locations in 23 countries abroad. Headquartered in Hoffman Estates, IL the new, state-of-the-art headquarters provides critical services to the field including product development, national brand building and marketing programs, national account management and finance/accounting functions.