Snuggle Up with a Free Serta® Luxury Fleece Blanket this Presidents Day Weekend
Mattress shoppers can receive a Serta fleece blanket with a retail value of up to $124.99 with qualified Serta or iComfort mattress purchase now through March 13, 2012
Serta Mattress is helping people stay warm during the last stretch of winter with the Free Luxury Blanket Event, going on this Presidents Day weekend at participating Serta retailers across the United States and Canada. Those who purchase a Serta mattress or mattress set at $695 or more can receive a free Sleep to Go™ by Serta® fleece blanket - with a retail value of up to $124.99. The offer is also valid with the purchase of any iComfort® mattress or mattress set, featuring Serta’s breakthrough Cool Action™ gel memory foam.
The premium Sleep to Go™ by Serta® blanket is made from extremely soft, breathable and pill-resistant fleece material, making it an ideal solution for all-season warmth. Plus, it is conveniently machine washable and dryable for easy in-home care.
“This is a great time for those who have been putting off buying a new mattress to get out and shop,” says Andrew Gross, senior vice president of marketing for Serta. “Many retailers are offering significant savings for Presidents Day and we are offering the free fleece blanket, which is the perfect complement to any new Serta mattress purchase.”
Consumers can take advantage of the Free Luxury Blanket Event by making a qualified purchase at a participating Serta retailer by March 13, 2012 and sending in the mail-in form along with a copy of the sales receipt. Complete instructions, including a link to download the mail-in form, are available online at www.serta.com/promo.
The Serta Free Luxury Blanket offer is available at participating retailers this Presidents Day weekend and runs through March 13, 2012. Visit www.serta.com/promo for details and to get a sneak peek at Serta’s new Counting Sheep commercial promoting the event.
Media Contact: Kelly Ellis for Serta at kellis@serta.com
About Serta
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the revolutionary new iComfort® Sleep System, the upscale Perfect Day® collection and the luxurious Trump Home™ Mattress Collection. For more information, visit, www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.
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