Retailer Reports Promising Growth in Customer Acquisition

CHEYENNE, WYO, June 18, 2012 – Multichannel retailer Sierra Trading Post  is reporting a significant increase in customer acquisition in 2012. “In May alone we added more than 43,000 new customers to our list, and we’ve added more than 200,000 so far this year,” says Sierra Trading Post President Gary Imig. “The attraction is obvious – we’re offering incredible savings on high quality gear and apparel in addition to great customer service.” Customers saved $30.3 million in May on outdoor