Top 100 Internet Retailer Launches Derailed.com
Sierra Trading Post launches Derailed.com and is 'Blowin' Up Full PriceCHEYENNE, Wyo., Aug. 7, 2012 – The face of Internet retailing is changing, so when Sierra Trading Post’s marketing team pushed to serve a younger demographic with a broader product mix and big savings, President Gary Imig saw an opportunity. Derailed.com launched July 23, just six months after Imig committed resources to it from the Top 100 Internet retailer’s headquarters in Cheyenne, Wyo.
“The marketing team wanted to ‘blow up full price,’ shift the product mix and use edgy language to describe that product,” Imig
