Sierra Trading Post Unveils New Catalog Look

Larger Photos, Shorter Descriptions and Web-Inspired Layouts

Cheyenne, WY, Feb. 15, 2012 – Multichannel retailer Sierra Trading Post announces a streamlined, web-inspired redesign of its six catalog titles, with the first edition hitting mailboxes in March. The redesign comes on the heels of an initiative to improve the look and feel of SierraTradingPost.com.

“We know online shopping is experiencing tremendous growth, and we recognized a need to make our catalogs an extension of the new SierraTradingPost.com,” says Travis Rolf, creative services manager of Sierra Trading Post. “Our goal is to employ design techniques that bridge the gap between catalog shopping and online shopping.”

Here’s what to look for in the new redesigned catalogs:

  • Larger, more detailed product photos
  • Shorter, more benefit-focused descriptions
  • Additional lifestyle and model shots
  • More customer favorites and reviews
  • Web-inspired layouts

“Our customers only have so much time in their day for shopping,” says TJ Croissant, marketing manager at Sierra Trading Post. “We want to make it easy to scan the whole catalog, and walk away with an idea of our breadth of product. Then, we encourage our catalog audience to visit our website to make specific purchase decisions.”

Once online, SierraTradingPost.com customers will benefit from customizable search options, the ability to log “quick view” details without leaving the current page, more precise product features, and a personalized dashboard to manage catalog/email subscriptions, shipping information and order history.

In addition to its main catalog, Sierra Trading Post publishes five specialty catalogs including Sports & Outdoors, Hot Deals, Woman, Home & Gift, and Men’s Classics. To request a catalog, visit SierraTradingPost.com.

About Sierra Trading Post Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known across the globe for offering “Great Deals. Great Brands.” Sierra Trading Post purchases overstocks, closeouts and 2nds from more than 2,000 brand names, and offers customers 35-70% savings every day. Founded in 1986, Sierra Trading Post has saved customers more than $3.5 billion off retail prices on outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers in Cheyenne and Cody.

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Sierra Trading Post announces a streamlined, web-inspired redesign of its six catalog titles
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Larger photos, shorter descriptions and web-inspired layouts
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In addition to its main catalog, Sierra Trading Post publishes five specialty catalogs including Sports & Outdoors, Hot Deals, Woman, Home & Gift, and Men’s Classics
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