Football has xG. Now it has xC. Sinch reveals AI-powered ranking of football's most authentic managers
Stockholm, June 10, 2026 – Will this summer's football managers remind us that there are "no easy games at this level"? Will they insist that their players have "given 110%"? Or will they offer something fans haven't heard a thousand times before? As the world's biggest football tournament gets underway, Sinch AB (publ), the communications platform powering more than 900 billion customer interactions every year, today launches the AI-powered xC Tracker – a first-of-its-kind ranking that analyzes every press conference throughout the tournament to reveal