New Research: Majority of Businesses Consider Email Programs Vital to their Success —Despite Being Under-resourced
13.7% of email senders will leverage AI-powered tools in 2023 to do more with less, finds Mailjet by Sinch survey SAN ANTONIO, Texas and STOCKHOLM, Sweden – February 23, 2023 – Email marketing programs are critical for business growth and strong customer relationships, according to a Mailjet by Sinch (Sinch AB (publ) – XSTO: SINCH) survey of over 3,200 email senders. The 2023 Inbox Insights report found that 76% of senders can directly connect email marketing to their organization’s success. However, lack of time and focus (32.7%) as well as lack of internal