Ribbons of neon light travel across the shop front in a turbulent pattern, echoing the smoke trails created in the Ferrari wind tunnel. Playing with perception, the ribbons are blown from one shape to another, creating the outline of the iconic Formula 1 car on one side, and the classic FERRARI Gran Tourismo shape on the other.
Sister is a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development, music and film production.