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  • MEDIA ALERT: 8 NOVEMBER from 5pm Regent Street 'switch on' the Christmas lights to celebrate the 3D cinema release of ‘ARTHUR CHRISTMAS’.

MEDIA ALERT: 8 NOVEMBER from 5pm Regent Street 'switch on' the Christmas lights to celebrate the 3D cinema release of ‘ARTHUR CHRISTMAS’.

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Film Talent Attending: Bill Nighy (Grandsanta) and Ashley Jensen (Bryony) and other film talent TBC.

Special Star Performances from: Kelly Clarkson, Matt Cardle and the cast of the West End musical Thriller and The West End Gospel Choir.

Hosted by: Jamie Theakston & Emma Bunton from London’s Heart 106.2

Date: Tuesday 8 November 2011

Venue: Regent Street, London W1

Media Accreditation: 15.30

Event commences: 17:00

On stage performances from:17:15

Media pens lock down: 17.45

Christmas Lights Switch-on: 18:15 approx

Event ends: 18:30 approx

World famous shopping and lifestyle destination Regent Street, London W1 is pleased to announce its annual switch-on of Christmas lights, this year adorned with extra festive flair as it celebrates the eagerly anticipated release of the 3D family movie, ARTHUR CHRISTMAS, starring a stellar line-up of UK talent including Bill Nighy, James McAvoy, Hugh Laurie and Ashley Jensen.

There will be fun and entertainment for all the family, culminating with the countdown to the all-important switch-on moment when the skies will be lit to herald the start of the Christmas season.

After the event shoppers will be able walk the Mile of Style under a canopy of glittering lights whilst they seek out that special Christmas gift from the wide array of flagship stores along Regent Street, including Omega, Gant, Ferrari, Banana Republic, Armani Exchange, Anthropologie, Jaeger, Liberty, Apple and Michael Kors. Visitors can then extend the Christmas cheer in one of the many restaurants and bars on offer and even enjoy a cocktail with a roof top view of the lights at Aqua.

Released on 11th November 2011, the 3D, CGI-animated family comedy Arthur Christmas, an Aardman production for Sony Pictures Animation, reveals the incredible, never-before-seen answer to every child's question: “So how does Santa deliver all those presents in one night?” The answer: Santa's exhilarating, ultra-high-tech operation hidden beneath the North Pole. But at the heart of the film is a story with the ingredients of a Christmas classic – a family in a state of comic dysfunction and an unlikely hero: Santa’s youngest son, Arthur. When this amazing operation misses one child out of hundreds of millions, the least capable Claus embarks on a hilariously exciting rogue mission against the clock to deliver the last present before Christmas morning dawns.

ARTHUR CHRISTMAS will be released at cinemas nationwide 11th November 2011

http://www.arthurchristmas.co.uk/

Certificate TBC, running time 100 minutes

A B-Roll of the switch-on event will be available on the night please contact Sister for a copy.

For further information please contact Susie Howard or Lucia Ruz at Sister

T: 44 (0)20 7287 9601

E: susie.howard@sisteris.com

E: lucia.ruz@sisteris.com

Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.

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