St James’s, London SW1 creates a glorious Queen’s Diamond Jubilee celebration Time Lapse. (Copyright Free - No restrictions)
Today St James’s, London SW1 revealed its celebratory Diamond Jubilee wrap on Piccadilly in tribute to Her Majesty Queen Elizabeth II. It also heralds the forthcoming London 2012 Olympic and Paralympic Games, when the eyes of the will be focused on the capital.
The giant 50 metre wrap, covering ongoing works at The Crown Estate’s landmark £100 million St James’s Gateway project, shows a graphic of a giant Union flag in shades of blue and white confetti, emblazoned with the words Happy. Glorious. Victorious.
The wrap overlooking Piccadilly is a striking welcome to the St James’s area where many Jubilee events will take place. Many of the shops and restaurants in St James’s will join in the celebratory activities and are expecting record numbers of both UK and international visitors who will be arriving into London’s West End during H.R.H Queen Elizabeth II’s Diamond Jubilee celebrations.
Edward Bodenham from Floris says, “It is wonderful to see The Crown Estate highlighting the importance of the St James's area for this monumental occasion. We applaud the idea of a giant Union Flag in time for Her Majesty's Diamond Jubilee”. Floris has adapted their original 'Royal Arms' perfume, first created in 1926, to herald the birth of Princess Elizabeth when they held the Royal Warrant to George V. Royal Arms Diamond Edition Eau de Parfum is available from the Private Collection at £99 for 100ml.
As part of the celebration an inspiring display of giant union flags are decorating Jermyn Street. Each flag is 4 x 2.5 metres in size and together they create a majestic view of one of the world’s most famous historical areas. Anthea Harries, The Crown Estate says, “We are delighted the flags and the wrap have managed to create a glorious tribute to HRH Queen Elizabeth II.”
For further information please contact Rufus Stone T: 44 (0)20 7287 9601
Email: rufus.stone@sisteris.com
Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.
In our efforts to minimise our impact on the environment, please consider whether you need to print out this information.
This communication and all information contained are confidential and may be legally privileged. The content is intended solely for the use of the individual or entity to whom it is addressed and others authorised to receive it. If you are not the intended recipient it is hereby brought to your notice that any disclosure, copying, distribution, or dissemination, or alternatively the taking of any action in reliance on it, is strictly prohibited and may constitute grounds for legal action, either civil or criminal.
Tags:
