THE ART OF BEING BRITISH
The Art of Being British: St James’s At Your Service takes place in Jermyn Street, St James's, London SW1 on Saturday 10 September from 12noon until 5pm with some the finest British fashion and lifestyle brands participating in a traffic free event that is packed with eccentric Britishness, unique presentations and engaging activities.Taking place along the full length of Jermyn Street, in the heart of St James’s, London SW1, the occasion is hosted by The Crown Estate and the Jermyn Street Association, encouraging visitors from all over the world to celebrate the superb service and