SKF offers free tattoo updates as the iconic brand gets a refresh
Gothenburg, 06 May 2025: SKF has updated its brand identity to become more modern, confident and dynamic. Even the iconic SKF logotype has gotten a facelift, for the first time since 1908. However, it created some unforeseen consequences – for those who cares the most.The SKF logotype has become a symbol of excellence in the industry, inspiring some individuals to permanently brand their bodies with it. To honour this dedication, SKF is offering the opportunity to update their tattoos to match the refreshed brand identity.
One of the first to embrace this offer is József Mézes, an SKF