SmellWell in sustainable collaboration with FILA in Europe’s biggest shoe retailer Deichmann
In an exclusive collaboration with FILA, SmellWell Freshener Inserts are now available in more than 2000 Deichmann stores in Germany, Austria and Switzerland.
The Swedish company SmellWell has together with athletes and scientists developed a series of products aimed at promoting an active and sustainable lifestyle. Freshener Inserts is an innovative and sustainable solution for keeping footwear fresh and lasting longer. They contain a proprietary blend of micro-porous Moso bamboo and natural minerals that dehumidify and deodorize by trapping moisture, bacteria and odor.
"With a long tradition in sports and strong relevance in today’s young street fashion, FILA is an ideal collaboration for the DACH region. We aspire to create positive impacts on society through extending the lifespan of favourite shoes, gear and wear. We are super exited that our mission has been acknowledged by Deichmann and FILA." – Johan Roussetos, CEO SmellWell
Johan Roussetos
CEO
johan@smellwell.com
Solutions for people in motion. SmellWell is a Swedish company founded in 2012 as a result of a young girl’s smelly football shoes. Our ambition is to develop products that keep people in motion confident and fresh in all situations while promoting an active and sustainable lifestyle. SmellWell makes it easy to care for favorite shoes, gear and wear, making them work better and last longer. We believe in minimizing environmental footprint and creating positive impacts on society. All our products are responsibly produced, gentle on the environment and aimed at extending the lifespan of favorite wear and gear.
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