SmellWell in sustainable collaboration with FILA in Europe’s biggest shoe retailer Deichmann

In an exclusive collaboration with FILA, SmellWell Freshener Inserts are now available in more than 2000 Deichmann stores in Germany, Austria and Switzerland. The Swedish company SmellWell has together with athletes and scientists developed a series of products aimed at promoting an active and sustainable lifestyle. Freshener Inserts is an innovative and sustainable solution for keeping footwear fresh and lasting longer. They contain a proprietary blend of micro-porous Moso bamboo and natural minerals that dehumidify and deodorize by trapping moisture, bacteria and odor. "With