Swedish innovation protects activewear from odors and restores performance of high-tech fabrics with minimum environmental footprint
While fabrics have evolved, washing hasn’t.
Today 60% of all clothing contain synthetic and high-tech textiles. But most laundry detergents are based on a 50-year-old formula that wasn’t designed to clean odors and bacteria from synthetic clothing. That’s why a newly washed t-shirt can smell of sweat just minutes into a workout– as body heat is released through the fibers, so are odors remaining from previous workouts.
SmellWell Laundry Capsules contain a highly concentrated, pre-measured liquid detergent that effectively removes tough odors and stains while protecting and restoring the performance of functional clothing. High tech apparel will not only be smelling great but also keep their moisture wickability, compression and elasticity, for better performance and longer lifespan.
"Our mission is to offer products that keep people in motion confident and fresh while promoting an active and sustainable lifestyle. It should be easy to care for favorite activewear and gear, making them work better and last longer." – Johan Roussetos, CEO SmellWell
SmellWell Laundry Capsule is developed in Sweden and first of its kind to be certified with the Nordic Swan Ecolabel, complying with the strictest environmental and health requirements. Laundry Capsules and detergent are ultimately biodegradable and packaging is made of recycled plastic. Concentrated laundry capsules contain 30% less water than liquid detergents resulting in reduced environmental impact of both production and transportation.
Johan Roussetos
CEO
johan@smellwell.com
Marie Ridell
Head of Business Development
marie@smellwell.com
Solutions for people in motion. SmellWell is a Swedish company founded in 2012 as a result of a young girl’s smelly football shoes. Our ambition is to develop products that keep people in motion confident and fresh in all situations while promoting an active and sustainable lifestyle. SmellWell makes it easy to care for favorite shoes, gear and wear, making them work better and last longer. We believe in minimizing environmental footprint and creating positive impacts on society. All our products are responsibly produced, gentle on the environment and aimed at extending the lifespan of favorite wear and gear.
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