Swedish innovation protects activewear from odors and restores performance of high-tech fabrics with minimum environmental footprint

While fabrics have evolved, washing hasn’t.Today 60% of all clothing contain synthetic and high-tech textiles. But most laundry detergents are based on a 50-year-old formula that wasn’t designed to clean odors and bacteria from synthetic clothing. That’s why a newly washed t-shirt can smell of sweat just minutes into a workout– as body heat is released through the fibers, so are odors remaining from previous workouts.[SmellWell Laundry Capsules packagepods] SmellWell Laundry Capsules contain a highly concentrated, pre-measured liquid detergent that effectively removes tough odors and