Lotta Lyrå, President and CEO.
Photographer: Alexander Hall/Södra
Lotta Lyrå, President and CEO.Photographer: Alexander Hall/Södra
Lotta Lyrå, President and CEO.Södra was founded in 1938 on the idea that we are stronger together. We are now the largest forest-owner association in Sweden, with more than 50,000 family forest owners as members. Together, the members of Södra own a world-leading industrial operation that processes forest raw material into renewable products such as pulp, timber, building systems, liquid bioproducts and energy. Rooted in the forest, we grow the future.