• Södra's Pressroom
    Södra, Skogsudden, 351 89 Växjö
    +46 (0)470 - 890 90
    +46 (0)470 - 891 01
  • Quotes

    Developing more environmentally friendly alternatives by making additional products from the forest is an excellent example of how we use our experience, knowledge and innovation expertise to make the most of the forest's resources. 
    Lotta Lyrå, CEO of Södra
    We are now seeing the strength of the cooperative and decades of strategic investments. There is a strong interest in, and need for, forest products, with great opportunities for those who succeed in using the whole tree wisely. With our strong industrial structure and high level of innovation, we are creating sustainable products for a global market. The new situation in the raw material market, with demand higher than supply, is playing a role, but by doing more with each tree and maximising the value of every wood fibre, forests can last a long way. This is Södra’s area of expertise. But we will continue to develop and be a driving market player while securing the profitability of forest estates
    Lotta Lyrå, President of Södra
    This battery-electric woodchip truck is an exciting milestone in our efforts to electrify the truck fleet, not least because it is being deployed directly in our operations as part of our day-to-day transport operations.
    Henrik Brodin, Project Manager for A Fossil-Free Södra
    I can confirm that Södra has delivered a stable result in challenging times. This demonstrates the cooperative’s ability to work both long and short term with its mission to strengthen the value of family forestry.
    Lotta Lyrå, President and CEO of Södra
    After a few years of intensive work and great commitment from employees, it is gratifying that our investment has proved successful so fast.
    Magnus Petersson, Head of Forestry at Södra.
    Full-year 2023 is, and will continue to be, a challenging and testing year. Our Group strategy contains significant shifts for strengthening competitiveness and refining and renewing the value of Södra’s 52,000 members’ forest estates.
    Södra’s CEO Lotta Lyrå
    By investing in innovative companies, we will attract new technologies to forest estates and create more business opportunities for Södra’s 52,000 members.
    Lotta Lyrå, President of Södra
    Södra delivered a record performance for the year. The result is a product of an exceptional market in many respects for our core products in pulp and sawn timber, while our mills delivered high-quality and stable volumes.
    Södra’s President Lotta Lyrå
    The digitisation of the value chain is key to the future family forestry and value generation.
    Lotta Lyrå, President and CEO.
    We are also seeing a huge interest in Södra’s CLT outside Sweden.
    Urban Blomster, Head of Market and Business Development for Södra Building Systems.
    There is an underlying demand for forest-based products in the ongoing climate transition, which means that long-term outlooks are considered favourable.
    Lotta Lyrå, President and CEO.
    By joining forces with Lenzing, we now taking the next step on our journey and will bring world-class recycling to the textile value chain.
    Lotta Lyrå
    Södra wants to show the way to a fossil-free society and contribute to the transition together with our customers.
    Södra’s CEO Lotta Lyrå. 
    We will now be focused on what we can influence by improving conditions for family forestry and processing forest raw materials into climate-smart products and solutions.
    Lotta Lyrå, President and CEO.
    Increasing timber-frame construction is a key aspect of the climate transition and there are multiple advantages with CLT.
    Lotta Lyrå, President and CEO of Södra
    The low climate impact of our CLT is confirmation of our strong and dedicated sustainability efforts across the value chain. The difference is due to our fossil-free nurseries, sustainably managed forests, biofuel transportation and fossil-free sawmills and production facilities.
    Jörgen Hermansson, President of Södra Building Systems.
    We are dedicated to finding more sustainable solutions for everyday life and delighted that the potential of the forest is really coming into its own now.
    Viktor Odenbrink, Sales Manager for Södra Cell Bioproducts.
    New opportunities to use biomethanol, tall oil and turpentine are constantly emerging. And we are investing in research and development to do everything we can to take advantage of the emerging opportunities.
    Johannes Bogren, Vice President Södra Cell Bioproducts.
    OnceMore® has the potential to shake up the fashion industry and will enable large volumes of used cotton and cotton-polyester blends to be turned into new clothing and textiles. We are delighted with the progress achieved so far.
    Johannes Bogren, Vice President of Södra Cell Bioproducts.
    The global economy is projected to contract this year due to COVID-19, despite a slight and recent recovery. A more stable and sustainable turnaround in the years ahead will require an easing of the uncertainty created by the pandemic. In view of the current market conditions and geopolitical uncertainty, Södra’s operating profit to date this year can be considered stable.
    Peter Karlsson, Interim President and CEO.
    Södra’s investment is entirely in line with the European Green Deal as set out by the European Commission, which has the aim of dramatically reducing our carbon footprint and reducing emissions. By manufacturing the world’s first fossil-free biomethanol, we are demonstrating how engineering prowess and innovation can contribute to the transition of society. We are pleased that the importance of this kind of investment is understood by politicians.
    Lena Ek, Chairman of Södra. 
    The investment is part of Södra’s new Group strategy and means that we can continue to follow our chosen path and grow together with our customers. Increasing production will strengthen our competitiveness and our position in the global market as a long-term and secure partner.
    Peter Karlsson, Interim President and CEO at Södra.
    Investing in research is crucial to facilitating the transition of society, regardless of whether we are in a boom or a slump, or in a period of pandemic and uncertainty in the market. It is on the basis of this insight that we have decided to contribute additional funds.
    Göran Örlander, Chairman of the Foundation.
    It is with pride that we have now started up the first commercial plant in the world for biomethanol. With this step, we are showing the way to a fossil-free society, and it is fully in line with our own strategy for fossil-free transportation by 2030.
    Henrik Brodin, Strategic Business Development Manager at Södra.
    A large CLT facility and Sweden’s largest sawmill in the same geographic location will present excellent opportunities to leverage synergies at Värö that will strengthen our customer offering.
    Jörgen Lindquist, President of the Södra Wood business area.
    We are now redrawing the map for the fashion and textile industry by offering circular flows of textile fibres. A sweater can now become a sweater again. This will create added value for our customers, and especially the fashion industry. It’s a big day for us and an equally big day for the emerging circular bioeconomy.
    Johannes Bogren, President of Södra Cell Bioproducts
    Södra works actively, where possible, to concentrate nature conservation considerations to specific sites, and this has generated results. By concentrating nature conservation considerations, we can maximise both nature conservation benefits and the production potential. Many species benefit more when trees are left in groups rather than spreading them out across a harvesting area.
    Klara Joelsson, ecologist, Södra.
    The 2018 result is the best in Södra’s history. We were able to meet the strong demand for our products due to extensive investments of approximately SEK 11 billion in our pulp mills and sawmills, and new innovations over the past four years. We also completed efficiency improvements and restructured our operations. Södra has thus strengthened its competitiveness.
    Lars Idermark, President and CEO.
    Society’s expectations of how this renewable raw material from the forest can help to combat climate change is clear. We are therefore investing to create opportunities for increasing forest production using low-impact methods in family forestry.
    Lars Idermark, President and CEO of Södra.
    Such a high level of demand is a positive trend. Control-pollinated seeds will produce higher quality trees and improve tree growth. This will increase the returns that forest owners receive from harvesting, and improve the quality of the end-products.
    Johan Jonsson, Head of Södra Skogsplantor.
    Forests can play a key role in the transition to fossil-free air transport. Together with our partners, we now have the expertise required to move forward. Combined with financial support from the Swedish Energy Agency, Sweden can lead the development of new technologies to solve a major challenge
    Henrik Brodin, Business Developer and Project Manager for “A Fossil-Free Södra.”
    In the third quarter, profit was very satisfactory, especially in light of the challenges for timber sourcing and production caused by the summer’s extreme weather conditions.
    Lars Idermark, President and CEO.
    Due to several years of successful efficiency improvements, our fossil-free production target will soon be achieved by all of our production units. It is very gratifying that our nurseries have already reached this goal.
    Henrik Brodin, project manager for ‘A fossil-free Södra.’
    The journey of change undertaken by Södra’s sawmills in recent years is now yielding results in terms of more competitive production and a better offering to our customers.
    Jörgen Lindquist, President of the Södra Wood business area.
    I am proud of what we have done at Långasjö. With this investment of SEK 100 million, we have created an efficient and modern sawmill where we can produce even higher volumes at a lower cost and meet the demand for our sustainable products. The investment makes the facility well-equipped for the future and strengthens our market position.
    Jörgen Lindquist, President of the Södra Wood business area.
    There are several reasons for this robust earnings trend. The favourable global economy has contributed to high demand and a positive price trend for Södra’s products in both market pulp and the sawn timber area. We are also seeing the positive effects of our comprehensive expansion investments in the pulp mills, and the efficiencies and restructuring we have achieved in sawn timber production.
    Lars Idermark, President and CEO.
    It is a great honour to receive this award and it is an accolade to all of our fantastic coworkers at Södra. Committed employees are, and will always be, what drive our company forwards. At Södra, it is not only the forest that must grow. We are a company that shows the way and where we grow together as we move into the future. There is still work to be done, but the award is confirmation that we are on the right track.
    Kamilla Svensson, HR strategist at Södra.
    This is very gratifying, both for Södra and society as a whole. It confirms that the transition to fossil-fuel independence is not only possible, but that Södra is also able to lead the way in this area
    Lars Idermark, CEO
    Forest growth is continuously increasing and we have twice as much forest now compared with 100 years ago, a trend that we want to continue. One of Södra’s sustainability targets is a 20-percent higher rate of forest growth on our members’ estates by 2050. Because they lead to better yields, our cultivars are important for achieving that target.
    Johan Jonsson, Head of Södra Skogsplantor.
    Despite the difficult conditions created by a very wet autumn and winter, we could effectively limit the negative impacts of our harvesting and thinning on soil and water. The positive results are due to our systematic nature conservation activities over the past 20 years, and good teamwork and coordination between our competent contractors and field workers.
    Therese Lindström, ecologist, Södra.
    These two factors combined indicate a highly positive trend. Södra has been working systematically to improve nature conservation in forestry since the 1990s with the aim of strengthening biodiversity. The growing number of birds in forests is due to several underlying factors – ongoing climate change is believed to be one, but we are also seeing how a greater focus on nature conservation has promoted forest bird populations.
    Therese Lindström, ecologist at Södra.
    We are delighted to have set a record for the third consecutive year. Our focus on more digitised production is starting to yield results in the form of higher volumes, and improved seedlings with more even quality.
    Johan Jonsson, Head of Södra Skogsplantor
    Timber is a fantastic material to build with and we are seeing a growing interest globally to build in a more environmentally sustainable manner using wood.
    Andreas Jonasson, Marketing Manager at Södra Wood.
    The hardwoods have regenerated almost 100 percent naturally and in the most recent inventory, they accounted for about 25 percent of the dominant tree species compared with 18 percent in 2000. The reason for this increase has not been studied in any detail, but it’s probably due to a more positive view of hardwood trees among forest owners.
    Göran Örlander, forestry strategist at Södra.
    This is a milestone decision. The forest offers enormous potential when it comes to finding new and sustainable solutions for products that were previously confined to fossil raw material. Södra has expert knowledge in forests and industrial processes to extract high-quality products from forest raw material, while Statkraft is specialised in energy. This is a strong combination.
    Catrin Gustavsson, Head of Innovation and New Business at Södra.
    By being open to new methods, we can also continually adapt our way of working. In this way, we are making an even greater contribution to our owners and their forests, as well as to society as a whole, which benefits from well-managed forests
    Johan Jonsson, Head of Södra Skogsplantor.
    We are very pleased with this substantial increase. It shows how we can use innovation and investments in green industry to meet important societal needs
    Roine Morin, Sustainability Director at Södra
    Growth in China is robust. With the increased volumes provided by our investments we can tap into this growth. Demand for raw material from certified forest is on the increase with a clear focus on sustainability, and this is something we can contribute towards.
    Magnus Björkman, Vice President Marketing and Sales, Södra Cell International.
    More and more people are realising why we need to switch to fossil-free alternatives, but products must also move forward. We have access to the best and most renewable raw material available – forests. We also have the industrial expertise required for these types of complex and innovative Products.
    Catrin Gustavsson, Senior Vice President of Innovation and New Business at Södra.
    This is a very positive trend that we can also see on a global scale. Timber construction is by far the most environmentally friendly alternative and a condition for the global change to a more sustainable society.
    Andreas Jonasson, Marketing Manager at Södra Wood
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