Lotta Lyrå, CEO Södra
![](https://mb.cision.com/Public/682/3311989/aa7b79d362a36dd7_800x800ar.jpg)
Photographer: Alexander Hall/Södra
Lotta Lyrå, vd och koncernchef SödraPhotographer: Alexander Hall/Södra
Lotta Lyrå, vd och koncernchef SödraSödra was founded in 1938 on the idea that we are stronger together. We are now the largest forest-owner association in Sweden, with more than 50,000 family forest owners as members. Together, the members of Södra own a world-leading industrial operation that processes forest raw material into renewable products such as pulp, timber, building systems, liquid bioproducts and energy. Rooted in the forest, we grow the future.