Lotta Lyrå, vd och koncernchef Södra
Photographer: Eijer Andersson/SödraLotta Lyrå, vd och koncernchef Södra
Södra was founded in 1938 on the idea that we are stronger together. We are now the largest forest-owner association in Sweden, with 52,000 family forest owners as members. Together, Södra’s members own a world-leading industry that processes forest raw material into renewable products such as pulp, timber, building systems, liquid bioproducts and energy. About 3,300 people are employed in our forest industry and in 2022, Södra generated sales of SEK 33 billion. Our products are exported all over the world and together, we are contributing to a more natural way of living. Rooted in the forest, we grow the future.