Olof Hansson 2017
Photographer: Ola KjelbyeOlof Hansson, affärsområdeschef Södra Skog / President of the Södra Skog business area.
Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of 53,000 forest owners. Södra is also an international forest industry Group, with 3,000 employees around the world. Net sales in 2020 were 20 SEK billion. Balancing production efficiency with nature conservation guides everything that we do. We produce timber products, pulp for paper and textiles, and green energy. We use every part of the tree, and are always looking to develop new products from this fantastic, renewable raw material. Södra is a world-leading producer of market pulp and also owns one of the largest sawmill operations in Europe. Through value-generating relationships and a long-term approach, Södra is leading the way for the future of sustainable forestry.