Annica Gerentz is leaving Södra

Annica Gerentz, Senior Vice President Corporate Communications, has decided to leave Södra on her own initiative. She will be leaving Södra in the autumn and the process to recruit her successor has begun.

Over the past years, Annica Gerentz has helped to build up a communications department at Södra and to align the department with Södra’s Group strategy, which includes being a cohesive Group, One Södra. She has led the process of building the brand as well as external and internal communication, conducted a strategic brand review, implemented a new visual identity, launched a new website and digital workplace for Södra’s employees and established Södra across social media platforms.

“Annica Gerentz has successfully advanced Södra’s communication efforts at several different levels, especially in regard to Södra’s digital presence. She has also made a major contribution to managing and building Södra’s strong brand, which is a priority for Södra’s future,” said Lars Idermark, President and CEO.

Annica Gerentz is a member of Södra’s Group Senior Management and will remain in this role until 31 August 2017.

For questions, please contact:
Annica Gerentz, Senior Vice President Corporate Communications,
Tel: +46 (0)470-894 81

Södra’s Pressroom,
Tel: +46 (0)470-890 90
E-mail: press@sodra.com

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry. 

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