Catrin Gustavsson new Head of Innovation and New Business at Södra

Catrin Gustavsson has been appointed Head of Innovation and New Business at Södra. She will succeed Laila Rogestedt and assume her new position on 1 August. Catrin Gustavsson will be a member of Group Senior Management and report to the President and CEO, Lars Idermark.

Catrin Gustavsson, aged 46, holds a Master of Science in Chemical Engineering from Chalmers University of Technology, and a PhD degree in pulp technology from the Royal Institute of Technology. She is currently head of the process engineering department at Södra’s pulp mill at Värö, outside Varberg. She has been active in the paper and pulp industry since 1999 – both nationally and internationally – and held senior positions in production and technology development at BillerudKorsnäs, Kvaerner Pulping and Stora Enso.

“I am very pleased that we have recruited Catrin Gustavsson internally. Innovation and New Business is a strategic area for Södra’s future, and the unit is responsible for our work with product and process care in our existing market for pulp and sawn wood products, and for developing new products and applications for wood as a raw material,” said CEO Lars Idermark.

“In a world that is changing at an increasingly faster pace and with major global challenges, raw material from the forest offers countless and unique opportunities. I am pleased and proud to be entrusted with leadership of Innovation and New Business. Together with all of my talented colleagues at Södra, the continued development of innovation activities both internally and in partnership with external stakeholders will be interesting and motivating,” said Catrin Gustavsson.

As previously announced, Laila Rogestedt will be leaving Södra in mid-2017.

For questions, please contact:
Catrin Gustavsson,
Tel: +46 (0) 340-633500

Södra’s Pressroom,
Tel: +46 (0)470-890 90
Email: press@sodra.com

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry. 

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Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of close to 52,000 forest owners. Södra is also an international forest industry Group, with 3,400 employees around the world. Net sales in 2017 were 20.5 SEK billion. Balancing production efficiency with nature conservation guides everything that we do. We produce timber, interior wood products, pulp for paper and textiles, and green energy. We use every part of the tree, and are always looking to develop new products from this fantastic, renewable raw material. Södra is a world-leading producer of market pulp and also owns one of the largest sawmill operations in Europe. Through value-generating relationships and a long-term approach, Södra is leading the way for the future of sustainable forestry.

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