Lotta Lyrå appointed new President and CEO of Södra

The Board of Södra has appointed Lotta Lyrå as new President and CEO. She will take office this year and thereby replace CFO Peter Karlsson, who has been Interim President since 20 February this year.

“I am very proud to present Lotta Lyrå as our new President and CEO. She has the right competency profile to develop Södra within the context of the new Group strategy that has been developed. With a background in Södra and experience in both forestry and industry, she has an understanding of the development potential of family forestry and the innovation-driven culture that exists within the Group,” said Lena Ek, Chair of Södra.

Lotta Lyrå has served as CEO of Clas Ohlsson since 2017 and also held various senior positions in the IKEA Group. At Södra, she was previously employed as Head of Productivity for the Group and Sawmill Manager at Mönsterås.

“I am delighted and honoured to be entrusted with this opportunity – together with Södra’s members, employees, customers and contractors – to nurture and further develop Södra for the future. Södra has a unique platform, in terms of both raw material and mills, for future profitability, growth and innovation. Especially in light of the climate benefits that forests and forest products can provide through both forest growth and the replacement of fossil-based products. I am really looking forward to returning Södra, with its strong set of values, optimism and competence, and reconnecting with colleagues, members and customers,” said Lotta Lyrå.

For more information, please contact:
Södra’s Pressroom,
Tel: +46 470-890 90
E-mail: press@sodra.com

Founded in 1938, Södra is Sweden’s largest forest-owner association, with 52,000 forest owners as its members. We conduct modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. In 2019, net sales amounted to SEK 23 billion and employees totalled 3,100. Through value-generating relationships and a long-term approach, Södra shows the way for the next generation of forestry.

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