Lotta Lyrå appointed new President and CEO of Södra

The Board of Södra has appointed Lotta Lyrå as new President and CEO. She will take office this year and thereby replace CFO Peter Karlsson, who has been Interim President since 20 February this year.

“I am very proud to present Lotta Lyrå as our new President and CEO. She has the right competency profile to develop Södra within the context of the new Group strategy that has been developed. With a background in Södra and experience in both forestry and industry, she has an understanding of the development potential of family forestry and the innovation-driven culture that exists within the Group,” said Lena Ek, Chair of Södra.

Lotta Lyrå has served as CEO of Clas Ohlsson since 2017 and also held various senior positions in the IKEA Group. At Södra, she was previously employed as Head of Productivity for the Group and Sawmill Manager at Mönsterås.

“I am delighted and honoured to be entrusted with this opportunity – together with Södra’s members, employees, customers and contractors – to nurture and further develop Södra for the future. Södra has a unique platform, in terms of both raw material and mills, for future profitability, growth and innovation. Especially in light of the climate benefits that forests and forest products can provide through both forest growth and the replacement of fossil-based products. I am really looking forward to returning Södra, with its strong set of values, optimism and competence, and reconnecting with colleagues, members and customers,” said Lotta Lyrå.

For more information, please contact:
Södra’s Pressroom,
Tel: +46 470-890 90
E-mail: press@sodra.com

Founded in 1938, Södra is Sweden’s largest forest-owner association, with 52,000 forest owners as its members. We conduct modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. In 2019, net sales amounted to SEK 23 billion and employees totalled 3,100. Through value-generating relationships and a long-term approach, Södra shows the way for the next generation of forestry.

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Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of close to 52,000 forest owners. Södra is also an international forest industry Group, with 3,100 employees around the world. Net sales in 2019 were 23 SEK billion. Balancing production efficiency with nature conservation guides everything that we do. We produce timber, interior wood products, pulp for paper and textiles, and green energy. We use every part of the tree, and are always looking to develop new products from this fantastic, renewable raw material. Södra is a world-leading producer of market pulp and also owns one of the largest sawmill operations in Europe. Through value-generating relationships and a long-term approach, Södra is leading the way for the future of sustainable forestry.

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