Södra Acquires Dutch Sales Company Smartt

Södra has reached an agreement with Robert Jan de Waard and Ronald Rijswijk to acquire all shares in the Dutch company Smartt Timber B.V. 

Södra previously held partial ownership in Smartt, which has served as a successful sales channel for Södra Wood in the Netherlands and Belgium for many years. The Netherlands is a strategically important market for Södra, where we have maintained a leading position for a long time. By the acquisition, Södra shows its long-term commitment to the market and elevates its business to the next level, enhancing the customer offer even further. 

Operations will continue as usual, and the acquisition will neither affect customers and employees, nor both Robert Jan de Waard and Ronald Rijswijk. Robert Jan de Waard, previous co-owner has worked with Södra throughout the entire partnership will continue as the CEO of the company. 

 "Södra has been a fantastic partner, and it feels natural that the ownership now transitions to Södra. The collaboration between Södra and Smartt has always worked very well. I am grateful for the expertise and experience we have created together over the years. Our customers can rest assured that Södra will continue providing the same strong offer with excellent service and high-quality products as we have for years. The sales contact will also remain the same," says Robert Jan de Waard. 

Södra looks forward to continuing their successful journey together with their customers and employees in the Netherlands. 

"Through the acquisition, we have the opportunity to increase and improve our local market presence and thereby also expand our offering to different market segments and customers in the Netherlands and Belgium," says Södra Wood's Marketing Manager Andreas Jonasson. 

Södra was founded in 1938 on the idea that we are stronger together. We are now the largest forest-owner association in Sweden, with more than 50,000 family forest owners as members. Together, the members of Södra own a world-leading industrial operation that processes forest raw material into renewable products such as pulp, timber, building systems, energy and biochemicals. About 3,400 people are employed in our forest industry and in 2024, Södra generated sales of SEK 29billion. Our products are exported all over the world and together, we are contributing to a more natural way of living. Rooted in the forest, we grow the future.

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