Södra moving into the hotel business

Single rooms, thousands of vacancies, sunny location and brand new. To promote natural diversity, Södra is placing 5,500 bee hotels in its members’ forests and gardens. The hotels are designed to accommodate solitary bees and the guests will hopefully move in this spring.

5,500 bee hotels were distributed at Södra’s local annual meetings in March. The aim of the hotels is to increase the number of solitary bees and promote natural diversity, which will improve pollination and lead to higher yields of fruit and berries.

“Several reports have shown how the number of pollinating insects has declined throughout the 2000s. With a minimum of resources, we can all be proactive and make a valuable contribution to beneficial insects like solitary bees,” said Klara Joelsson, ecologist at Södra.

Solitary bees do not build large colonies in beehives like honey bees. There are almost 300 species in Sweden, of which 100 are included on the Red List of Threatened Species. Bee hotels provide a nesting place where they can lay their eggs. Solitary bees are prolific pollinators and contribute to higher yields of fruit and berries.

“Bees play a vital role as pollinators of crops and wild plants, and are key contributors to natural ecosystem functions. Pollinating insects are extremely important for both humans and nature,” said Klara Joelsson.

FACTS
HOTEL BIOLOGY
You can put up your hotel from early spring to late autumn, because it provides a nesting place as well as protection from cold weather. The hotels are made in Åryd, outside Växjö in southern Sweden, by Jörgen Karlsson.
  • Relaxation and safety
  • Thousands of vacant rooms
  • A south-facing position
  • All-you-can-eat buffet
  • New-build
  • Single rooms
The bee hotel is made from pine wood, and Södra’s logo is painted on water-resistant pine plywood.

 

For more information, please contact:
Klara Joelsson, Ecologist, Södra.
Tel: +46 (0)470-893 35
E-mail: klara.joelsson@sodra.com

Gustav Tibblin, Director of members, Södra.
Tel: +46 (0)470-894 98
E-mail: gustav.tibblin@sodra.com 

Södra’s Pressroom
Tel: +46 (0)470 890 90
E-mail: press@sodra.com

Founded in 1938, Södra is Sweden’s largest forest-owner association, with nearly 52,000 forest owners as its members. We conduct modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. In 2018, sales amounted to SEK 24 billion and employees totalled 3,100. Through value-generating relationships and a long-term approach, Södra shows the way for the next generation of forestry.

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Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of close to 52,000 forest owners. Södra is also an international forest industry Group, with 3,400 employees around the world. Net sales in 2017 were 20.5 SEK billion. Balancing production efficiency with nature conservation guides everything that we do. We produce timber, interior wood products, pulp for paper and textiles, and green energy. We use every part of the tree, and are always looking to develop new products from this fantastic, renewable raw material. Södra is a world-leading producer of market pulp and also owns one of the largest sawmill operations in Europe. Through value-generating relationships and a long-term approach, Södra is leading the way for the future of sustainable forestry.

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