Södra promotes timber as a building material in Venice
Södra will be represented at the International Architecture Exhibition in Venice that opens on 26 May. Together with other Swedish operators, Södra will demonstrate timber’s potential as a building material, and also participate in the introductory panel discussion.
Södra will be taking part in the collateral event “Greenhouse Garden – Reflect, Project, Connect”*, which includes exhibitions, seminars and workshops. The Serra dei Giardini park will serve as a venue for Swedish events during the exhibition.
“Climate-change challenges and growing cities are changing the world. The need for sustainable construction alternatives is steadily rising, and timber as a building material is becoming increasingly relevant. Södra is at the forefront of this trend and is investing in timber as a material for high-rise construction. By taking part in this exhibition, we will be able to demonstrate the possibilities that timber building systems offer. It also presents opportunities for meeting new and exciting partners,” said Jörgen Hermansson, Head of Södra Building Systems.
Greenhouse Garden is a collateral event created by Architects Sweden, the Swedish Institute, Swedish Wood and Folkhem. Themes such as how the high rate of innovation in the wood industry will change the strong link between architecture and timber architecture to the 2030 Agenda’s Sustainable Development Goals will be promoted. This year, Agenda 2030 is focused on forests as a resource and timber as a building material, and the subsequent impact on architecture and social structure.
Jörgen Hermansson will be taking part in the panel debate on the opening day to present his views on how Södra can help to achieve the climate targets.
“I will be speaking about how timber and our operations can be part of the solution to climate change. Timber can replace a great deal of the other, less environmentally friendly, materials that are used today. When handled correctly, timber is also a fantastic and infinite raw material. It is the only building material that can be planted and grown,” said Jörgen Hermansson.
For more information, please contact:
Urban Blomster, Business Development Manager, Södra
Tel: +46 (0)70-683 7785
Tel: +46 (0)470 890 90
* Greenhouse Garden – Reflect, Project, Connect is a collaboration between the Swedish Institute, Architects Sweden, Swedish Wood and Folkhem, and presented by Microclima, which runs Serra di Giardini. The curator of the Plots, Prints and Projections exhibition is Ulrika Karlsson, landscape architect LAR/MSA, partner of Brrum and servo stockholm and professor at the KTH School of Architecture and the University of Arts, Crafts and Design in Stockholm. Invited architectural firms: Norell/Rodhe, Space Popular, Krupinski/Krupinska, Nordmark & Nordmark, TAF & Katja Pettersson and Gran. Architects for the pavilion: Katarina Lundeberg and Fredric Benesch (In Praise of Shadows arkitektur)
Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 51,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Net sales in 2017 were 20.5 SEK billion and there were 3,400 employees. Through value-generating relationships and a long-term approach, Södra is leading the way for the future of sustainable forestry.