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Sony Announces New Full-Frame α99 II A-mount Camera

Flagship A-mount camera Features Ultra-Fast 4D FOCUS with 79 hybrid cross AF points1 plus 12 fps continuous shooting2, High Resolution 42.4 MP Exmor R® CMOS sensor, 5-axis in-body image stabilization and more COLOGNE, Germany, Sept. 19, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced their new flagship A-mount camera, the α99 II.  Reaffirming Sony’s commitment to produce industry leading A-mount cameras, the impressive new camera combines the best of many of their latest digital imaging

Sony introduces 18-110mm Super 35mm / APS-C lens with power zoom capability

· E PZ 18-110mm F4 G OSS (SELP18110G) with 6.1x high zoom ratio  · High resolution suited to professional 4K movie production  · Smooth Motion Optics (SMO) design and construction to minimize unwanted focus and image shifts while focusing or zooming  · Advanced operability including three separate focus, iris and zoom rings for professional operation  · Optical SteadyShotTM in-lens image stabilization · Compact, lightweight design with dust and moisture resistance[i] 

Sony Announces New HX80 Compact Camera with 30x Zoom and Electronic Viewfinder

New Model is World’s Smallest Camera with 30x Optical Zoom Lens1 TORONTO – Mar. 8, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the newest addition to its compact zoom camera lineup, the DSC-HX80 model. The new camera features a variety of advanced imaging capabilities including 30x optical zoom, a high-resolution 18.2 MP2 Exmor R CMOS Sensor and a retractable OLED Tru-Finder in a class-leading compact body. Along with the DSC-HX90V model, the HX80 camera becomes the only compact high-zoom

Sony Launches New G Master™ Brand of Interchangeable Lenses

Three new models including 24-70mm F2.8 Zoom, 85mm F1.4 Prime and 70-200mm F2.8 Zoom deliver unrivaled imaging experiences TORONTO – February 3, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced their flagship G Master™ brand of interchangeable lenses. Sony’s new brand includes three new E-mount full frame lenses including a 24-70mm constant F2.8 standard zoom, an 85mm F1.4 prime and a 70-200mm constant F2.8 telephoto zoom.   Representing the ultimate blend of high resolution and beautiful

Sony Introduces Latest Action Cam with Enhanced Functionality and Design

New HDR-AS50 Model Delivers High Quality POV Video at Great Value TORONTO – Jan. 5, 2016 – Sony Electronics, a worldwide leader in digital imaging, has today introduced the latest addition to its acclaimed Action Cam POV camera lineup, the HDR-AS50 model. The new camera brings the benefits of Sony’s latest and most innovative video technologies to more customers than ever before, including SteadyShot™ image stabilization, smooth zoom and field angle adjustability, high-bitrate XAVC S™ video recording4 and 4K Time-lapse capture. There is also a new, smaller, lighter Live-View

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