McDonald’s takes control of its music with Soundtrack Your Brand

Stockholm, 28thof October 2015 - Soundtrack Your Brand, a pioneer within business-to-business music streaming, supported by Spotify, has partnered up with McDonald’s, a pioneer in digitizing the restaurant experience.

McDonald’s Sweden has long been at the forefront of the digital evolution in the restaurant business, from using digital menu boards to having one of the most downloaded smartphone apps in Sweden. Now, Soundtrack Your Brand is helping McDonald’s Sweden continue on its journey to develop a more tailored and interactive digital customer experience through music.

“We've teamed up with Soundtrack Your Brand to break new ground with in-store music. When it comes to the customer experience, every single detail is crucial, and it’s astonishing what music can do”, says Kajsa Dahlberg Gardiner, Digital Lead at McDonald’s Sweden.

With Soundtrack Your Brand’s platform, which enables enterprises and smaller businesses to access the power of music to build brands, McDonald’s Sweden was able to access to Spotify’s music library and the tools needed to create the unique brand sound of McDonald’s Sweden. As Soundtrack Your Brand’s team of music curators continuously work with updating the playlists, McDonald’s Sweden can control its sound in 129 different locations and play the right music every minute of the day.  

Click here to see a movie on how McDonald’s Sweden and Soundtrack Your Brand have worked together to develop an interactive in-store music experience.

For more information:

Oscar Karlsson
Brunswick Group
syb@brunswickgroup.com
Tel +46 (8) 410 32 180 

About Soundtrack Your Brand:
Soundtrack Your Brand provides of a complete business-to-business music streaming solution, which includes the Spotify Business™ offering and enables both enterprise and smaller business customers to access the power of music to build their brands. This solution is scalable from large, multi-site enterprises to smaller, single-site businesses. Combining content planning, marketing, online and data management tools, a simple payment model, and supported by the massive Spotify catalogue of over 30 million tracks, Soundtrack Your Brand’s solution is the worry-free way to connect brands with fans to build business. www.soundtrackyourbrand.com