What began as a small surf shack in the summer of 1968 has since evolved into an upscale clothing retailer. Still privately owned, South Moon Under offers a well edited selection of men’s and women’s apparel, swimwear and accessories. Whether online or in any of our east coast locations, customers experience the fun, comfortable, and high service environment instilled in the founding store over 40 years ago. By providing ever-evolving, carefully handpicked collections, South Moon Under is able to provide customers the opportunity to experience the excitement of confidently expressing their individual style. “Inspiring self-expression since 1968.” South Moon Under is a multi-brand boutique: Free People, Citizens of Humanity, Dolce Vita, UGG, FRYE, House of Harlow, RVCA, Swell, JBrand, Eight Sixty, BB Dakota, Nixon, Anna Beck, Scotch and Soda, Project Social Tee. Follow us on Facebook, Instagram, Pinterest, and Twitter @southmoonunder.