AdAppTive’s precision targeting makes Pedalsure’s Bike Insurance Launch ride a wave of success
The use of AdAppTive - the cookie free programmatic advertising platform – has proved a huge success in the launch of Pedalsure’s bike insurance product, delivering a positive return on investment (ROI) quickly and without budget wastage.
Pedalsure are a new entrant in the rapidly growing bike and cyclist insurance market. Prior to their launch, cycling insurance policies rarely covered or paid out for serious injury. With more and more people cycling for work and leisure, this was clearly a deficiency in the market.
Without an existing brand to rely on, they were keen to ensure that their budget delivered to a tightly defined audience of affluent cyclists. They turned to their agency NeonCandi to set up and run the campaign.
“We needed to ensure that the budget was spent precisely” said Phil Cooper, CEO of NeonCandi. “With little historic data to work from, we know that the audience section was vital. AdAppTive seemed like a perfect opportunity with its premium titles, rich demographic and lifestyle data and programmatic buying.”
AdAppTive contains 44.3m Adults for the UK with over 1000 demographic, lifestyle and In-market variables to select from. Premium publishers, such as Bauer, Newsquest and ES&I have on boarded their subscriber data delivering over 50m impressions of highly engaged readers, that are not available anywhere else.
“We could see that the cookie can’t deliver targeting in Mobile and Apps based content and that this rapidly growing inventory needed a new solution” explained Marcus Brook CEO of Red Fox Media, the developers of AdAppTive. “By working directly with the publishers, we have delivered the ability to precisely target ‘greenfield’ inventory to drive ROI”.
Chris Willis, VP of Sales for AdAppTive added: “Our ability to deliver precise targeting on audiences that are not available in any other DMP across any device platform, ensures significant improvements in ROI.
“With the PedalSure campaign, we could constantly optimize where we served and to whom based on our rich datasets, driving the results harder for NeonCandi”
“Given the ROI on the campaign” said Phil Cooper from NeonCandi, “we didn’t hesitate to commit more budget to the AdAppTive Platform”.
Ends
Contact:
Marcus Brook, CEO, Red Fox Media – 07590 27077 marcus@redfoxmedia.co
Chris Willis, VP Sales, Red Fox Media – chris.willis@redfoxmedia.co
Phil Cooper, NeonCandi – phil@neoncandi.com
About AdAppTive:
AdAppTive is a cookie-free programmatic real time bidding platform delivering targeted advertising. As a trusted third party we use AdAppTive to safely and securely analyse subscriber and customer data and through this serve targeted advertising campaigns that make maximum use of available advertising budgets.
What does it need to work? – Subscriber data from Publishers, Customer Data from Advertisers and complementary data from available commercial sources.
How does it work? – We use mathematical learning and matching algorithms developed using Artificial Intelligence and modelling techniques based round the latest ‘Big Data’ management methodologies.
What does it deliver? It’s simple – The right adverts to the right person at the right time.
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