AdAppTive’s precision targeting makes Pedalsure’s Bike Insurance Launch ride a wave of success
The use of AdAppTive - the cookie free programmatic advertising platform – has proved a huge success in the launch of Pedalsure’s bike insurance product, delivering a positive return on investment (ROI) quickly and without budget wastage.Pedalsure are a new entrant in the rapidly growing bike and cyclist insurance market. Prior to their launch, cycling insurance policies rarely covered or paid out for serious injury. With more and more people cycling for work and leisure, this was clearly a deficiency in the market.
Without an existing brand to rely on, they were keen to ensure that
