Press info: Bad website navigation means insurance providers lose 15% of sales
Insurance companies whose websites are hard to navigate are losing around 15% of sales, reveals new research* from internet marketing specialists Speedie Consultants .The study of people’s insurance buying habits showed that 40% of people do not buy their insurance online. And while 32% said this was mainly due to concerns around payment security issues, 15% said they had tried to buy online and had given up due to a site being too hard to navigate. Also, surprisingly, 13% said that while they wanted to buy online, they were not able to, due to their