Web searches outperform TV advertising when buying insurance
While companies promoting insurance pour thousands of pounds in to TV advertising, only 8% of people actually then go on to visit the website to buy cover. Even recommendations from friends / family / colleagues encourage more people to buy than TV advertising does.A study* by internet marketing specialists Speedie Consultants reveals that 46% of the general public find the insurance they need by using a search engine. “This” says Jason Hulott from the company “highlights that getting search engine rankings has a better return on investment - and is a