Online insurance activity grows as does omnichannel focus
Car insurance is still the most popular insurance product bought online reveals an updated study* from digital marketing specialists Speedie Consultants with 67% of Brits buying their motor insurance online.When asked: “What insurance products do you buy online?” the responses were: · motor insurance - 67% (a 7% increase from February 2013 when the initial study** was carried out) · home insurance - 36% (this also increased by 7%) · travel insurance almost doubled to 34% (when previously questioned,18% had bought the product on a mobile