Research shows local insurance brokers can win more sales online with better advertising strategy
A new study* of UK consumers’ insurance buying habits has suggested that local brokers are missing out on huge opportunities to attract online sales.Over two-thirds of Brits (70%) say buy their insurance online, with price comparison sites accounting for 44% of sales. 14% say they buy via a cashback site while just over one in five people (12%) use an online broker to buy their cover. When asked why they didn’t use their local broker, nearly half said they felt it was cheaper to buy via a price comparison site (44%) even though most brokers will have local deal price matching or even