Content and ancillary products highlighted as revenue drivers for the online travel industry
Travel Marketing - the new digital marketing service from specialists Speedie Consultants Limited - and aimed at hotels, tourist boards and online travel agents has published their first report into the online buying habits of holiday makers.The survey reveals that: · 90% of people book a holiday online · More than three-quarters (78%) primarily use an online travel comparison site when booking a holiday · An almost equal amount of people then use either a travel operator’s website or book directly with a hotel (33% and 34% respectively)