Industry expert urges FCA to tackle “misleading” over 50s life insurance ads
An industry expert believes that many online advertisement placements for over 50s life insurance plans are misleading, and is urging the FCA to crack down on the practice.Ashley Shepherd, Managing Director at later life website Over50choices.co.uk says: “When is a funeral plan not a funeral plan? The answer is of course when it's an over 50 life insurance plan. “At least some life insurance companies (such as British Seniors and Liverpool Victoria) would like consumers to think they are, as they are bidding on various ‘funeral plan’ PPC (pay per click advertising) terms in the search