72% of consumers use video to help with an online buying decision says new study
Nearly three-quarters of Brits use video to help with a buying decision reveals a new study* from Speedie Consultants . The digital marketing specialists wanted to understand the impact of using video for influencing online purchases.The survey reveals that: · 72% of people have watched an online video to help with a buying decision · Of these, are 75% male and 72% are women · 85% of men used YouTube vs. 56% of women · 23% of women used a company website vs. 6% of men. Those who do not use video said: · I didn’t need to