Speqta changes the executive management
In connection with the BrightBid transaction, Speqta AB (publ) (“Speqta”) is making changes to the executive management. Speqta appoints Gustav Westman, founder of BrightBid, as responsible for the business and operations of BrightBid and Bidbrain. Malin Blomberg leaves her position as CEO of Adtech.
Gustav Westman has successfully built BrightBid from the ground to become a SaaS business with strong growth. As of the end of May 2023, BrightBid had over 420 customers and a contracted ARR of over SEK 52 million. Gustav assumes his position and enter the executive management of Speqta on August 14, 2023 and thus becomes responsible for the business and operations for BrightBid and Bidbrain. At the same time Malin Blomberg leaves her position in the group management but continues her employment for a period to ensure a good handover. The change is part of the new organization where Speqta intends to execute as fast as possible the identified synergies in order to fast-track the journey towards profitability. The purpose of the new organization is to utilize the strengths of the various companies and be in place in mid-August.
Fredrik Lindros comments:
I am very grateful for Malin Blomberg's contribution in building Bidbrain's fantastic organization and the unique and scalable service that it is today. At the same time, I am looking forward to working with Gustav Westman, given his history and the successful building of BrightBid. Bidbrain and BrightBid complement each other strategically and I see this as the start of a great journey together for Speqta.
Gustav Westman comments:
It feels great to be part of listed Speqta's group management, but above all to continue using my entrepreneurial drive for both Bidbrain's and BrightBid's growth. Our focus will be on a broad group of online advertisers, both B2B customers that BrightBid focuses on, and also e-retailers that Bidbrain focuses on.
Malin Blomberg comments:
I am very proud of how far we have come in this time. The service today is scalable and unique in its way of helping e-retailers and we have now laid the foundation for Bidbrain's growth journey. I look forward to following its progress under another leadership. I am extra grateful to have been given the opportunity to recruit and work with such stars as are today within Bidbrain and Speqta.
The information was submitted for publication, through the agency of the contact person set out below, on 6 July 2023 at 14:00 CEST.
For further information:
Fredrik Lindros
CEO Speqta AB (publ)
fredrik.lindros@speqta.com
+46 723 10 66 66
About Speqta
Speqta is an Adtech company that offers traffic generating services using data and AI. The company has three services: The Affiliate network Shopello, the SaaS service Bidbrain, and the SaaS service BrightBid. Speqta is listed on Nasdaq First North Premier Growth Market in Stockholm under the ticker "SPEQT". Redeye AB is the company’s Certified Adviser.
www.speqta.com
