myTaste: 32 million visitors in December (-13% YoY)
The number of visitors to myTaste in December totalled near 32 million globally, which is an downswing of 13% year-on-year. Meanwhile the number of members continued to grow and passed 7,7 million during this period. “We’re presenting a strong final month of the year, despite the fact that, as expected, traffic is somewhat lower than last year’s peak. The focus of myTaste is now on improving the user experience and on launching our app globally. These initiatives are done with the aim of increasing the proportion of recurring visitors to help the continued traffic growth. From now on, we