Sperry’s Restaurant Named 2011 Tennessee Beef Backer Foodservice Winner

NASHVILLE, Tenn., Oct. 24, 2011— Sperry’s Restaurant has been selected as the 2011 Tennessee Beef Backer winner by the Tennessee Beef Council for its innovative efforts in beef menuing and promotion.

The Tennessee Beef Backer Award program honors commercial and non-commercial foodservice operations that exhibit leadership and creativity with beef products. Sperry’s was selected based on:

• Creativity—Using beef in fresh ways that showcase its menu versatility;
• Quality—Consistent excellence of beef menu items;
• Quantity—Beef menu share and/or beef used in multiple day parts (e.g., breakfast, lunch, dinner);
• Communications—Advertising and promotion featuring beef;
• Coaching—Waitstaff training to enhance beef sales and the dining experience;
• Cooperation—Relationship with State Beef Council;
• Cuts—Use of innovative or new beef cuts (e.g., Flat Iron, Petite Tender, Ranch Steak, Delmonico, Boneless Country-Style Beef Ribs, Round Petite Tender).

“Sperry’s is an excellent partner to the Beef Industry and an expert on our product,” said Valerie Bass of the Tennessee Beef Council. “Beef is their business and they showcase excellence in every way from their overall dining experience to their wait staff service right down to the impeccable way it is prepared. They do BEEF right!”

Representing Tennessee, Sperry’s Restaurant will now go on to compete against other state winners at the National Beef Backer Competition. The winner of the national competition will be recognized at the 2012 Cattle Industry Annual Convention, which will be held Feb. 1-4 at the Opryland Hotel in Nashville.

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“Our restaurant and staff take pride in the quality and presentation of the beef we serve and we are honored to receive this award from the Tennessee Beef Council,” said Al Thomas, co-owner of Sperry’s.

For more information about the Tennessee Beef Council and to learn more about the Beef Backer Award, visit www.beefup.org/. Information about Sperry’s Restaurant can be found online at www.sperrys.com

About Sperry’s

Sperry’s is a Southern dining destination for those looking to enjoy high quality food and impeccable service in a comfortable old English atmosphere. Serving patrons since 1974 from its two locations, Sperry’s kitchens serve only the finest products available, including aged, heavily marbled beef from Creekstone Farms, the finest fresh seafood available and premium cheeses, oils and spices.

Sperry’s Restaurants are located in Belle Meade at 5109 Harding Road just past the Belle Meade Plantation and in Cool Springs at 650 Frazier Drive next to Thomasville Furniture. Go to Sperrys.com for more information and to make reservations.

About the Beef Backer Award Program

Started in 2006, the National Foodservice Beef Backer Award Program was developed to recognize the partnership between America’s beef producing families and its foodservice partners, and encourages other foodservice operations to become more involved in the marketing and promotion of beef. Foodservice operators interested in entering the 2012 contest should contact their state beef council or visit BeefRetail.org

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the Bradford Group, 615.515.4888, info@bradfordgrp.com

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