JACK & JONES and SPINNOVA takes next step in their joint development collaboration and release 2nd product made with SPINNOVA® fibre
The JACK & JONES t-shirt is the first commercially available product made with fibre from Spinnova and Suzano‘s joint venture Woodspin’s facility, opened in 2023. It comes in three different colours, bright white, butter cream and black – each with a unique floral backprint. The shirt is made from a blend of 30% wood-based SPINNOVA® fibre, 45% cotton, 20% organic cotton, and 5% elastane. JACK & JONES previously launched a pair of men’s trousers made with SPINNOVA® fibre in October 2022.
The new t-shirt is the first consumer product that is made from SPINNOVA® fibre produced at Spinnova and Suzano’s jointly-owned Woodspin facility, which began operating in 2023. The fibre produced at the facility is made from certified wood pulp from Scandinavia using Spinnova's pioneering technology. The t-shirt has the largest production volume of a commercially available SPINNOVA® product to date. The t-shirt is sold in selected JACK & JONES stores, through wholesalers and online on jackjones.com.
“We're delighted to continue our close collaboration with Bestseller and do our part to help them bring to life their strong sustainability strategy. We couldn’t be more excited to see them launch a new product made from SPINNOVA® – let alone one that has an accessible price point and availability.” says Spinnova’s CEO Tuomas Oijala.
Spinnova and Bestseller began their joint development partnership in 2020 and in 2022, JACK & JONES became the first BESTSELLER brand to use SPINNOVA® in a consumer product. The initial product from the collaboration was a pair of cream-coloured men’s trousers, made from cotton and SPINNOVA® fibre. JACK & JONES is now the first major global brand to launch a new consumer product made with SPINNOVA® fibre for the second time.
“At JACK & JONES we strive for a better way of making clothes. We push ourselves to innovate and explore processes and materials with a lower impact on the environment. In SPINNOVA® we’ve found a strong partner to take part in that journey. We are very excited to now launch the second JACK & JONES product made with SPINNOVA® fibre.” says Allan Jung Thorbøll, International Buying Manager, JACK & JONES.
JACK & JONES t-shirts made with SPINNOVA® are available in selected stores and online at www.jackjones.com from April 2024.
See the t-shirt and more information here: https://www.jackjones.com/da-dk/indhold/abetter-world/spinnova
For further information, please contact:
Tuomas Oijala, Chief Executive Officer
comms@spinnova.com
Spinnova – Sustainable textile materials, naturally
Spinnova transforms the way textiles are manufactured globally. Based in Finland, Spinnova has developed breakthrough patented technology for making textile fibre out of wood or waste, such as leather, textile or agricultural waste, without harmful chemicals.
The SPINNOVA® fibre creates zero side streams, and its CO2 emissions and water use are minimal. SPINNOVA® fibre is quickly biodegradable and recyclable. Spinnova is committed to using only sustainable raw materials such as FSC certified wood and waste. SPINNOVA® fibre is produced without harmful or complex chemical processes and has the touch and feel of natural fibres such as cotton and linen.
Spinnova has received awards from e.g. Fast Company, ISPO, Scandinavian Outdoor, ANDAM, Monocle and Marie Claire UK.
Spinnova’s shares (SPINN) are listed on the Nasdaq First North Growth Market Finland.
SPINNOVA® home: www.spinnova.com
Corporate & IR site: www.spinnovagroup.com
JACK & JONES
JACK & JONES was founded to be the best denim brand for men globally and has always been focused on innovation, design, qualities, and trends. And today, over 30 years later, JACK & JONES has become one of Europe’s leading producers of men’s fashionwear with more than one thousand stores in 38 countries.
JACK & JONES sells its collections in 1000 stores, through jackjones.com, and through thousands of wholesale partners across the world. The brand has offices all around the world, and at the Denmark-based headquarter, about 400 employees work with design, buying, sales, and marketing.
Jeans and jeanswear are the core business of JACK & JONES; however, the range of products also covers tailoring, urban sportswear, footwear, and accessories.
Since 2017, JACK & JONES has expanded its portfolio of brands by developing JACK & JONES Plus, JACK & JONES Junior, and JJXX.
